This is presented within a newly proposed
Dec 2, 2023 4:01:30 GMT
Post by account_disabled on Dec 2, 2023 4:01:30 GMT
Secondary Packages for sale. Here are the things I consider when preparing my content strategy: What does search tell us about the various intents of the searcher? People may be searching for a specific attraction, or they may be looking for a hike. We've found at least one advanced way to segment intent (beyond looking for packages): by specific attraction name, by town, by attraction type (ex: waterfalls), or by activity (ex: bird watching). Does the current website architecture meet these intentions? Actually, no.
The architecture is somewhat random. It is difficult to find certain content on the Phone Number List website based on this intention. Some content that can be easily cross-sold is also hidden in the package section as a landing page. the site now? We conducted user testing where guests were asked to find and book specific attractions as well as specific activities. Many people fail to complete the task, and all do it in completely different ways. We learn a lot about what people expect to find and how they expect to find it, which can help guide our content strategy (including other types of intent, such as the time of year when packages are offered.
What content assets do we have to use? Content inventory is done based on a sample size of content that is currently popular on the site and outdated content that is currently being removed from the site. Each page is tagged with specific attractions, towns, types of things to see and activities included in the package as well as package price, travel duration, whether flights are included, departure airport, number of nights. Taking all of this into consideration, the final content strategy came up with the following recommendations.
The architecture is somewhat random. It is difficult to find certain content on the Phone Number List website based on this intention. Some content that can be easily cross-sold is also hidden in the package section as a landing page. the site now? We conducted user testing where guests were asked to find and book specific attractions as well as specific activities. Many people fail to complete the task, and all do it in completely different ways. We learn a lot about what people expect to find and how they expect to find it, which can help guide our content strategy (including other types of intent, such as the time of year when packages are offered.
What content assets do we have to use? Content inventory is done based on a sample size of content that is currently popular on the site and outdated content that is currently being removed from the site. Each page is tagged with specific attractions, towns, types of things to see and activities included in the package as well as package price, travel duration, whether flights are included, departure airport, number of nights. Taking all of this into consideration, the final content strategy came up with the following recommendations.