Augmented reality in Zara stores
Nov 25, 2023 7:06:13 GMT
Post by Augmented reality in Zara stor on Nov 25, 2023 7:06:13 GMT
Since April 12 and during the sale of the Zara Studio SS18 collection, Zara has been offering an augmented reality experience on mobile in 120 stores in 40 countries. Objective: to encourage people to download the free Zara App, enter the store and buy the new collection in a few clicks. The Zara AR augmented reality application presents a mannequin as if it were on the shelves wearing the clothes on display.
The experience also works by pointing your phone B2B Email List at the Zara package if you are having the clothes delivered.
Free wifi will be offered at the relevant points of sale.
When the phone is pointed at certain areas of the store, two people come to life on the screen in sequences of 7 to 12 seconds, presenting pieces from the Studio collection with the actual department in the background. Purchasing is possible via the app. A total of 12 dynamic experiences are offered.
The Zara AR mobile application is the work of creative Ezra Petronio. The application was developed by the Holooh company. Two models, Léa Julian, a Frenchwoman, and Fran Summers, a British woman, appear against the backdrop of boutiques, windows and on the Zara e-shop.
On the customer side, you must place your smartphone facing the different places dedicated to this virtual experience. The models then appear presenting in movement the different silhouettes of Zara's latest Studio collection. The “Shop The Look” function then allows you to purchase the outfit.
The experience also works by pointing your phone B2B Email List at the Zara package if you are having the clothes delivered.
Free wifi will be offered at the relevant points of sale.
When the phone is pointed at certain areas of the store, two people come to life on the screen in sequences of 7 to 12 seconds, presenting pieces from the Studio collection with the actual department in the background. Purchasing is possible via the app. A total of 12 dynamic experiences are offered.
The Zara AR mobile application is the work of creative Ezra Petronio. The application was developed by the Holooh company. Two models, Léa Julian, a Frenchwoman, and Fran Summers, a British woman, appear against the backdrop of boutiques, windows and on the Zara e-shop.
On the customer side, you must place your smartphone facing the different places dedicated to this virtual experience. The models then appear presenting in movement the different silhouettes of Zara's latest Studio collection. The “Shop The Look” function then allows you to purchase the outfit.