How Does Gen Z Use LinkedIn, and What Types of Content Reson
Oct 9, 2023 4:35:30 GMT
Post by account_disabled on Oct 9, 2023 4:35:30 GMT
Editor’s note. In a previous post, we explored best practices for marketing to Gen Z. In this post, we concentrate our focus on Gen Z and LinkedIn. We’ll explore the preferences, traits and values Gen Z brings to LinkedIn, as well as their engagement trends on the platform. You’ll learn how and why Gen Zers are most likely to use LinkedIn, as well as the types of content they’re most likely to consume. Finally, in our last post, we provided details on the best ways to make your brand stand out with this audience on LinkedIn.
Gen Z is the fastest-growing global audience demographic on LinkedIn. Phone Number List Soon, Gen Z will become the largest generation of consumers, currently accounting for $143 billion in direct spending.The goal of this post is to use our latest data to inform your marketing efforts and better equip you to reach and engage an audience that’s vital for long-term growth. Let’s dive in.Gen Zers on LinkedIn generally think of the platform as trustworthy. That is, they trust the LinkedIn brand, they feel safe posting and interacting on the site, and they see the content shared with them as relevant.They also see benefits in the business-related content being posted on LinkedIn: 80% of Gen Zers say they’re interested in following more companies and organizations on LinkedIn; 75% say that companies and organizations post valuable content on their LinkedIn Pages.
For social media activities related to networking, learning, and research, Gen Zers prefer LinkedIn over other channels.Gen Z uses LinkedIn to fuel their careers. Compared to their peers, Gen Z is more focused on their career and their industry on LinkedIn. Gen Z wants to be successful (73%); they want to be financially secure (72%); they want to learn new skills (74%). And they’re willing to invest time on weekends to achieve those goals.Gen Zers are tech-savvy and research-oriented. Compared to the same generation on other platforms, Gen Zers on LinkedIn have a strong entrepreneurial mindset and are more likely to be interested in topics such as finance, investments, and business.Gen Z members who double as LinkedIn members are also wealthier than those on other platforms.Yet, Gen Zers are also tuned into the big picture. In addition to cultivating a growth mindset, they also value transparency and authenticity and want to be part of something larger than themselves. Gen Zers advocate for equal rights and social justice. They like to know what’s going on in the world around them, and they’re interested in other countries and cultures.
Gen Z is the fastest-growing global audience demographic on LinkedIn. Phone Number List Soon, Gen Z will become the largest generation of consumers, currently accounting for $143 billion in direct spending.The goal of this post is to use our latest data to inform your marketing efforts and better equip you to reach and engage an audience that’s vital for long-term growth. Let’s dive in.Gen Zers on LinkedIn generally think of the platform as trustworthy. That is, they trust the LinkedIn brand, they feel safe posting and interacting on the site, and they see the content shared with them as relevant.They also see benefits in the business-related content being posted on LinkedIn: 80% of Gen Zers say they’re interested in following more companies and organizations on LinkedIn; 75% say that companies and organizations post valuable content on their LinkedIn Pages.
For social media activities related to networking, learning, and research, Gen Zers prefer LinkedIn over other channels.Gen Z uses LinkedIn to fuel their careers. Compared to their peers, Gen Z is more focused on their career and their industry on LinkedIn. Gen Z wants to be successful (73%); they want to be financially secure (72%); they want to learn new skills (74%). And they’re willing to invest time on weekends to achieve those goals.Gen Zers are tech-savvy and research-oriented. Compared to the same generation on other platforms, Gen Zers on LinkedIn have a strong entrepreneurial mindset and are more likely to be interested in topics such as finance, investments, and business.Gen Z members who double as LinkedIn members are also wealthier than those on other platforms.Yet, Gen Zers are also tuned into the big picture. In addition to cultivating a growth mindset, they also value transparency and authenticity and want to be part of something larger than themselves. Gen Zers advocate for equal rights and social justice. They like to know what’s going on in the world around them, and they’re interested in other countries and cultures.