There’ no such thing as a one
Mar 11, 2024 8:07:12 GMT
Post by jahidseoecpate on Mar 11, 2024 8:07:12 GMT
Measuring and feeding this data back into your campaigns will improve overall results and your ability to optimize campaigns for higher ROI. Sound like something worth trying? Keep reading, and I’ll show you three smart ways to do it. Why You Shouldn’t Ignore Visitors Who Don’t Immediately Convert … As I wrote above, if your landing page converts at 2%, that means 98% of visitors aren’t converting on that particular session. It‘s a mistake to ignore these non-converting visits.
Sure, many will never convert because Fax Lists of a disconnect in the audience, offer, or timing. That’s life. -size-fits-all landing page. But taking a longer-term view, it’s very likely that some of these prospects will eventually: Convert through other channels or sites not directly attributable to your landing page. Convert offline via phone or at a brick-and-mortar location. Convert after a longer consideration period. Before you can start to take advantage of these longer-term converters, though, you need a better picture of where the visitors who do convert are coming from.
To see the full picture of conversions with multiple touchpoints, take a look at the Google Analytics Multi-Channel Funnels report, which shows the variety of interactions that occur before a conversion. To find this report in GA, open the “Conversions > Multi-Channel Funnels > Top Conversion Paths” report. The example report below shows that paid search contributes many more “assisted conversions” than “last click conversions”: Google Analytics Multi-Channel Funnel reports show the variety of ways visitors reach landing pages before converting.
Sure, many will never convert because Fax Lists of a disconnect in the audience, offer, or timing. That’s life. -size-fits-all landing page. But taking a longer-term view, it’s very likely that some of these prospects will eventually: Convert through other channels or sites not directly attributable to your landing page. Convert offline via phone or at a brick-and-mortar location. Convert after a longer consideration period. Before you can start to take advantage of these longer-term converters, though, you need a better picture of where the visitors who do convert are coming from.
To see the full picture of conversions with multiple touchpoints, take a look at the Google Analytics Multi-Channel Funnels report, which shows the variety of interactions that occur before a conversion. To find this report in GA, open the “Conversions > Multi-Channel Funnels > Top Conversion Paths” report. The example report below shows that paid search contributes many more “assisted conversions” than “last click conversions”: Google Analytics Multi-Channel Funnel reports show the variety of ways visitors reach landing pages before converting.