5 benefits of acquiring leads at trade shows
Feb 19, 2024 4:43:55 GMT
Post by account_disabled on Feb 19, 2024 4:43:55 GMT
Exhibitions have the following advantages in acquiring leads.Let's take a look at the explanation for each.<5 benefits> of acquiring leads at exhibitions (People visiting a business exhibition. Conceptual diagram of the exhibition scene for cyber, robots, and ecological products)Advantage 1: You can acquire high-quality leads with high purchase intent.The first advantage is that you can obtain high-quality leads .Many of the visitors to .
BtoB exhibitions are from the industry .Because they are phone number list looking for products and services that are useful for their business, even if it takes time and travel expenses, they tend to be more interested in services and more likely to progress to business negotiations than leads obtained through other means such as telephone sales. there is.Additionally, exhibitors will be happy to be able to meet high-quality leads .In particular, at BtoB exhibitions, it is difficult to attract people who are not targeted for sales, such as students or freelancers for study purposes, so compared to a free white paper , there are more prospects ( MQL/Marketing Qualified Leads ) with a high purchasing intent. It's easy to obtain .Advantage 2: You can obtain leads with the help of your competitors.Another advantage is that you have the opportunity to convert your competitors' customers into leads for your company.It is true that competing companies participating in exhibitions can cause them to lose their lead.However, the other side of this idea is that visitors who came to see a competitor's booth may come to your booth thinking, ``Let's check out other booths for comparison .' 'If you can convey the unique benefits of your product to people who came to compare, and get them to understand, you can convert them into leads and business negotiations.
In other words, the power of competition can increase your chances of getting leads .The less well-known a company is in its industry, the more effective it is to use competition to obtain leads. If a competitive competitor is exhibiting, you may participate with the intention of borrowing their strength.By the way, in some cases, you may have the opportunity to convert not only visitors but also other exhibitors into customers .For example, it is possible for a design company to visit the booths of other exhibitors and make proposals for product UI and UX to obtain leads.Of course, it is necessary to take precautions such as holding the event right after the start when there are fewer visitors so as not to disturb the audience , but this kind of approach that is unique to exhibitions can be said to be attractive.
BtoB exhibitions are from the industry .Because they are phone number list looking for products and services that are useful for their business, even if it takes time and travel expenses, they tend to be more interested in services and more likely to progress to business negotiations than leads obtained through other means such as telephone sales. there is.Additionally, exhibitors will be happy to be able to meet high-quality leads .In particular, at BtoB exhibitions, it is difficult to attract people who are not targeted for sales, such as students or freelancers for study purposes, so compared to a free white paper , there are more prospects ( MQL/Marketing Qualified Leads ) with a high purchasing intent. It's easy to obtain .Advantage 2: You can obtain leads with the help of your competitors.Another advantage is that you have the opportunity to convert your competitors' customers into leads for your company.It is true that competing companies participating in exhibitions can cause them to lose their lead.However, the other side of this idea is that visitors who came to see a competitor's booth may come to your booth thinking, ``Let's check out other booths for comparison .' 'If you can convey the unique benefits of your product to people who came to compare, and get them to understand, you can convert them into leads and business negotiations.
In other words, the power of competition can increase your chances of getting leads .The less well-known a company is in its industry, the more effective it is to use competition to obtain leads. If a competitive competitor is exhibiting, you may participate with the intention of borrowing their strength.By the way, in some cases, you may have the opportunity to convert not only visitors but also other exhibitors into customers .For example, it is possible for a design company to visit the booths of other exhibitors and make proposals for product UI and UX to obtain leads.Of course, it is necessary to take precautions such as holding the event right after the start when there are fewer visitors so as not to disturb the audience , but this kind of approach that is unique to exhibitions can be said to be attractive.